Branding is essential for restaurants looking to expand internationally. A strong, consistent brand helps you stand out in competitive markets and create an emotional connection with customers.

This involves defining a unique value proposition that addresses a specific market need while differentiating from competitors.
Companies that invest in their staff and customer experience are 4.2 times more profitable than others. Providing consistent and engaging customer experiences, regardless of the touchpoint, is crucial for customer loyalty and sustainable growth.

An effective positioning strategy is based on a well-defined identity, relevant content, and clear commitments.
Restaurateurs must understand the needs and aspirations of their target audience to build a brand strategy that aligns with them.

A collaborative and participatory approach, involving all stakeholders in the company, is essential to ensure consistency and effectiveness in positioning strategy.

Digitalization is emerging as a central pillar for restaurateurs in 2025. Consumers now expect personalized and seamless experiences, both online and in-person.
Artificial Intelligence (AI) and Big Data play a crucial role in helping restaurateurs anticipate customer preferences and offer tailored promotions, increasing both sales and customer satisfaction.

For example, the startup Honei, dedicated to restaurant digitalization, has raised €1.45 million to accelerate its expansion and strengthen its technology, particularly its QR code ordering and payment solution. This fundraising, led by 4Founders Capital with the participation of Abac Nest, Wayra, and Decelera, will allow Honei to develop new solutions to optimize restaurant operations and enhance customer relationships.

Restaurateurs are turning to innovative business models to fund their projects. Food trucks, for example, require lower initial investments and offer increased flexibility, allowing entrepreneurs to test new culinary concepts with reduced financial risk.

Similarly, dark kitchens—kitchens dedicated exclusively to delivery—reduce the costs associated with running a traditional dining space while meeting the growing demand for home delivery. These models allow entrepreneurs to enter the market with lower investments while offering the flexibility to experiment and quickly adapt their offerings based on customer feedback.

What About Fundraising?

Fundraising in the restaurant sector is experiencing unprecedented momentum in 2025, reflecting major trends that are redefining investment strategies and business models in the industry.

Recent initiatives from groups such as Big Mamma and Moma Group illustrate this shift towards innovative, high-end dining concepts that are rapidly expanding.

High-end restaurant groups are seeking to expand beyond national borders, attracting significant investor interest. Founded in 1997 by Benjamin Patou, Moma Group is known for its iconic establishments such as Lapérouse, Le Boeuf sur le Toit, Mimosa, and Noto.

In November 2023, the group announced the entry of Butler Industries, led by businessman Walter Butler, as a significant minority shareholder. This strategic partnership aims to accelerate Moma Group’s growth, with the goal of opening more than 30 new establishments by 2025, particularly in the United States, the Middle East, and major European capitals.

Several key players in the industry have recently completed significant fundraising rounds to accelerate their growth. For example, the French brand BChef has secured an initial funding tranche of €2.5 million from the FPCI Food Invest II fund. This investment aims to strengthen the company’s operations, develop a new version of its concept, and acquire several flagship locations in a drive-thru format.

The restaurant industry is evolving rapidly, adopting new strategies and financial models to support modern culinary concepts. Entrepreneurs are exploring innovative approaches to ensure the viability and growth of their businesses.

The culinary avant-garde is characterized by a bold and innovative approach to cooking, where chefs push the boundaries of culinary techniques and flavor combinations. This constantly evolving movement attracts the attention of critics and food enthusiasts worldwide, creating a growing enthusiasm for unique culinary experiences.

Investing in this sector allows you to support projects that reinvent gastronomy while meeting the increasing demand for avant-garde culinary offerings.

Bouchées Doubles positions itself as an essential platform for investors wishing to identify and support the most promising talents in the gastronomic scene. Thanks to its extensive network and deep knowledge of the sector, Bouchées Doubles offers visibility into innovative chefs and emerging culinary concepts.

This bridge facilitates connections between investors and project leaders, fostering the development of new gastronomic initiatives.

Supporting culinary avant-garde has several advantages for investors. Firstly, it allows participation in the promotion of culinary culture and contributes to the rise of fine dining. Moreover, avant-garde projects often benefit from significant media coverage, increasing their visibility and attractiveness.

Finally, culinary innovation can open the door to new business opportunities, including the development of derivative products or franchiseable concepts.

By collaborating with Bouchées Doubles, investors gain access to a carefully selected group of innovative gastronomic projects. The platform offers detailed market trend analysis, emerging chef profiles, and investment opportunities tailored to the investors’ objectives. Moreover, Bouchées Doubles supports investors throughout the process, from identifying projects to implementing support strategies, ensuring optimal assistance to maximize each investment’s potential.

In conclusion, investing in culinary avant-garde through specialized platforms like Bouchées Doubles offers a unique opportunity to support culinary innovation while making meaningful and valuable investments. This approach allows you to actively participate in transforming the gastronomic landscape and contribute to the rise of the talents who will shape the cuisine of tomorrow.