{"id":1140,"date":"2025-03-03T12:28:24","date_gmt":"2025-03-03T11:28:24","guid":{"rendered":"https:\/\/www.boucheesdoubles.com\/strategie-branding-digitalisation-restauration-luxe\/"},"modified":"2026-04-02T12:37:53","modified_gmt":"2026-04-02T10:37:53","slug":"strategy-branding-digitalization-luxury-dining","status":"publish","type":"post","link":"https:\/\/www.boucheesdoubles.com\/en\/strategy-branding-digitalization-luxury-dining\/","title":{"rendered":"The &#8220;must-haves&#8221; for a successful expansion"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;182862&#8243;][vc_single_image media=&#8221;641&#8243; media_width_percent=&#8221;10&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;188499&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-103250&#8243; text_size=&#8221;h1&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;186334&#8243;]<span class=\"font-103250\">The &#8220;must-haves&#8221; for a successful expansion<\/span>[\/vc_custom_heading][vc_gallery el_id=&#8221;gallery-379893&#8243; type=&#8221;carousel&#8221; medias=&#8221;1022,1028&#8243; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;two-one&#8221; gutter_size=&#8221;3&#8243; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_nav=&#8221;yes&#8221; carousel_nav_mobile=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;716153&#8243;][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;140183&#8243;][vc_custom_heading text_font=&#8221;font-103250&#8243; uncode_shortcode_id=&#8221;180569&#8243;]<strong>Branding as a Pillar of International Growth<\/strong>[\/vc_custom_heading][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-187406&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;123686&#8243;][vc_column_text uncode_shortcode_id=&#8221;184386&#8243;]<strong>Branding<\/strong> is essential for restaurants wishing to expand internationally. A strong, consistent brand helps you stand out in competitive markets and create an emotional connection with customers.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-187406&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;784025&#8243;][vc_column_text uncode_shortcode_id=&#8221;122668&#8243;]This involves defining a unique value proposition that solves a specific market need, while differentiating itself from competitors.<br \/>\nCompanies that invest in their people and customer experience are 4.2 times more profitable than others. Delivering consistent, engaging customer experiences, regardless of the point of contact, is crucial to customer loyalty and sustainable growth.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_right&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;205739&#8243;][vc_button size=&#8221;link&#8221; btn_link_underline=&#8221;btn-underline-in&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-657994&#8243; font_weight=&#8221;100&#8243; link=&#8221;url:https%3A%2F%2Fwww.malou.io%2Fblog%2F50-tendances-concepts-restaurants-rentables-2025%3Futm_source%3Dchatgpt.com|target:_blank|&#8221; uncode_shortcode_id=&#8221;118816&#8243;]Source : malou.io[\/vc_button][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_button size=&#8221;link&#8221; btn_link_underline=&#8221;btn-underline-in&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-657994&#8243; font_weight=&#8221;100&#8243; link=&#8221;url:https%3A%2F%2Fwww.acolad.com%2Ffr%2Fservices%2Fmarketing-contenu%2Fglobal-branding-lessons.html%3Futm_source%3Dchatgpt.com|target:_blank|&#8221; uncode_shortcode_id=&#8221;595872&#8243;]Source : Home[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;1018&#8243; media_width_percent=&#8221;80&#8243; media_ratio=&#8221;two-one&#8221; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;452006&#8243;][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;140183&#8243;][vc_custom_heading text_font=&#8221;font-103250&#8243; uncode_shortcode_id=&#8221;161576&#8243;]<strong>Strategy and Positioning: Keys to Global Expansion<\/strong>[\/vc_custom_heading][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-187406&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;123686&#8243;][vc_column_text uncode_shortcode_id=&#8221;216730&#8243;]An effective positioning strategy is based on a well-defined identity, relevant content and clear commitments.<br \/>\nRestaurateurs need to understand the needs and aspirations of their target audience to build a brand strategy that fits.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-187406&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;784025&#8243;][vc_column_text uncode_shortcode_id=&#8221;147111&#8243;]A collaborative and participative approach, involving all the company&#8217;s stakeholders, is essential to ensure the coherence and effectiveness of the positioning strategy.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_button size=&#8221;link&#8221; btn_link_underline=&#8221;btn-underline-in&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-657994&#8243; font_weight=&#8221;100&#8243; link=&#8221;url:https%3A%2F%2Fwww.awin.com%2Ffr%2Ftendances-secteur%2Fstrategie-de-marque%3Futm_source%3Dchatgpt.com|target:_blank|&#8221; uncode_shortcode_id=&#8221;205406&#8243;]Source : Awin[\/vc_button][vc_column_text uncode_shortcode_id=&#8221;177442&#8243;]<span class=\"font-187406\">By adopting these new dynamics and strategies, modern culinary concepts can not only secure the necessary funding for their launch but also establish a solid foundation for successful international growth.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;1012&#8243; media_width_percent=&#8221;80&#8243; media_ratio=&#8221;two-one&#8221; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;211589&#8243;][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;140183&#8243;][vc_custom_heading text_font=&#8221;font-103250&#8243; uncode_shortcode_id=&#8221;103762&#8243;]<strong>Digitalization and Technological Innovation in Fine Dining<\/strong>[\/vc_custom_heading][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-187406&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;123686&#8243;][vc_column_text uncode_shortcode_id=&#8221;396443&#8243;]Digitalization will be a central pillar for restaurateurs in 2025. Consumers now demand personalized, seamless experiences, both online and in the dining room. Artificial intelligence (AI) and Big Data play a crucial role in enabling restaurateurs to anticipate customer preferences and propose tailored offers, thereby increasing sales and customer satisfaction.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; font_family=&#8221;font-187406&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;784025&#8243;][vc_column_text uncode_shortcode_id=&#8221;175790&#8243;]For example, restaurant digitalization startup <strong>Honei <\/strong>has raised 1.45 million euros to accelerate its expansion and strengthen its technology, in particular its QR code ordering and payment solution. Led by 4Founders Capital with the participation of Abac Nest, Wayra and Decelera, this round of funding will enable Honei to develop new solutions to optimize restaurant operations and improve customer relations.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_button size=&#8221;link&#8221; btn_link_underline=&#8221;btn-underline-in&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-657994&#8243; font_weight=&#8221;100&#8243; link=&#8221;url:https%3A%2F%2Fwww.tendances-restauration.com%2Fbchef-annonce-une-nouvelle-levee-de-fonds%2F%3Futm_source%3Dchatgpt.com|target:_blank|&#8221; uncode_shortcode_id=&#8221;750574&#8243;]Source : Tendances restauration[\/vc_button][vc_column_text uncode_shortcode_id=&#8221;110091&#8243;]<span class=\"font-187406\">These trends illustrate a profound transformation in the fine dining sector, where digitalization, technological innovation, and strategic partnerships are essential to attract investments and ensure sustainable growth. Those players who can adapt to these changes will be best positioned to thrive in a constantly evolving market. <\/span>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;182862&#8243;][vc_single_image media=&#8221;641&#8243; media_width_percent=&#8221;10&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;188499&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-1140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/www.boucheesdoubles.com\/en\/wp-json\/wp\/v2\/posts\/1140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.boucheesdoubles.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boucheesdoubles.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boucheesdoubles.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boucheesdoubles.com\/en\/wp-json\/wp\/v2\/comments?post=1140"}],"version-history":[{"count":9,"href":"https:\/\/www.boucheesdoubles.com\/en\/wp-json\/wp\/v2\/posts\/1140\/revisions"}],"predecessor-version":[{"id":5151,"href":"https:\/\/www.boucheesdoubles.com\/en\/wp-json\/wp\/v2\/posts\/1140\/revisions\/5151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.boucheesdoubles.com\/en\/wp-json\/wp\/v2\/media\/1028"}],"wp:attachment":[{"href":"https:\/\/www.boucheesdoubles.com\/en\/wp-json\/wp\/v2\/media?parent=1140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boucheesdoubles.com\/en\/wp-json\/wp\/v2\/categories?post=1140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boucheesdoubles.com\/en\/wp-json\/wp\/v2\/tags?post=1140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}